Program Goals 1) using analytical, creative and collaborative approaches to solving complex, ambiguous problems; 2) effective written, spoken and visual communication; 3) global awareness and understanding; 4) ethical reasoning; and 5) professional preparation. Textbook M: Marketing, Grewal, Levy, 8th Edition 
Grading Criteria Quiz/Exams 51% Application 9% Business Analysis 9% Discussion board 1% Team project 21% Discussion exercises 3% Lecture Polling 6%
Approximate distribution: A = 20%, B = 40%, C = 30% D/F=10%. Schedule Week 1 Overview of Marketing 2 Developing marketing strategies and plans 3 Consumer Decision Making 4 B2B 5 CR and Ethics 6 Information management 7 Segmenting&Targeting 8 CLV 9 Developing Products 10 Intangible Products 11 Pricing strategies 12 Supply Chain 13 Retailing and omni channel 14 Thanksgiving break 15 Advertising 16 Personal Selling 17 Final exam