Marketing is an interesting and dynamic field. Students usually confuse with Advertising and Promotion. In this course, you will learn the nature and the scope of “principle of marketing" of which advertising and promotion are only two facets of marketing. From this course, you will have a (the) great opportunity to think strategically about marketing in (the) global perspectives. After the completion of this course, you will have a deeper understanding of marketing such as the marketing mix ‐ 4P (product, place, promotion and price), customer segmentation, marketing metrics, consumer behavior, customer value and corporate social responsibility. Furthermore, you will have an (the) opportunity to evaluate certain types of marketing strategies. The most important concept of marketing for corporations is a motivation to satisfy its customers' requirements. It means that all marketing strategies are based on a corporate orientation to business that synthesize every corporate function to meet its customers' needs and wants.