授業目標
ormerly BUSAD 179. The course will introduce students to the exciting world of hospitality concepts and practices. The course covers the scope and forms of the hospitality industry, lodging, food and beverage, transportation, retail outlets, and special events. The management practices of hotels, resorts, convention centers, restaurants, and casinos are introduced. History, leadership, organizational structure, franchising are presented.
教科書: Introduction to Hospitality 6th Edition (2013) by Robert John R. Walker
授業内容
・Describe the historical evolution of and significant pioneers of the hospitality industry
・Outline the functional relationships between different hospitality sectors
・Characterize the major management issues specific to the hospitality industry
・Explain the qualities of marketing and sales promotion unique to the hospitality industry
・Summarize basic management responsibilities and techniques for specific hospitality sectors
・Identify potential career opportunities in the hospitality industry
成績評価
A 94% - 100%; A- 90% -93.9%; B+ 87% - 89.9%; B 84%-86.9%; B- 80% - 83.9%
C+ 77%-79.9% ; C 74% - 76.9%; C- 70% - 73.9%; D+ 65% - 69.9%;D 60% - 64.9%
F 59.9% and below
Unit Ouizzes 30%
Chapter Review Ouestions 20%
Course Project 20%
Hospitality Case Studies 12%
Professionalism, Participation, and Attendance 10%
Hospitality Blog participation 8%
授業時間数
1210分=110分×週1×11