Internationalisation has become fundamental to the survival and growth of many businesses in Australia as well as in other economies in this era of globalisation. Globalisation has forged interdependency among organisations and individuals in different country markets. This unit examines the drivers of globalisation and international business. It explores the diversity of country markets at an introductory level, introducing key knowledge and skills for operating businesses effectively - responding to the opportunities, challenges and risks of conducting business across politically, economically and culturally diverse environments. In this unit you can gain an awareness of the unique knowledge and skills required of management to operate business internationally across diverse contexts, which will inform future studies in this field.
Main lesson content for each week
1 Introduction
2 What is globalization
3 Benefits of globalization
4 The dangers of globalization
5 Preparation for interim report
6 International market research methods
7 Practical research and analysis of international markets
8 International market research methods
9 Practical research and analysis of international markets
10 Points to be aware of when intervening in international markets
11 Points to be aware of when exporting/importing
12 Practice points to be careful when exporting/importing
13 Preparation for term-end report
14 Export/import strategies that take into account international market research and points to be aware of
15 Marketing + review of lecture content
Textbook: None (slides created by the teacher + various papers)
Grading method: Interim report 40% / Final report 60%