Examines social media as an evolving, complex system of channels used to communicate, exchange messages and persuade. This class focuses on the crafting of messages for distinct social media channels and audiences. Among the things that we will consider are the uses of social media in advertising, social movements, and political campaigns.
August- Social media operations
September- Social media operations, group presentations, reports on social media analysis
October- Social media operations, group presentations, reports on social media analysis
November- Social media operations, individual presentation, reports on social media analysis
December- final presentation
Textbook: EXTREMELY ONLINE / Taylor Lorenz
Evaluation criteria : not specified