The course will start by discussing what kinds of resources can be found at a tourism destination. The course has a micro perspective and as such it examines the different actors at the destination, the resources that can be developed, as well as how and for whom they are to be developed.
Issues of export readiness, product development, sales and distribution of specific products will also be addressed and tools for working with these will be presented.
Issues of information coordination, choice of distribution channels and agreements as well as pricing strategies will also be examined.
Starts and ends:
week 36, 2024 - week 45, 2024
Study Rate:
50%
Location:
Borlänge
Time of Day:
Day
Teaching form:
Normal
Language:
English
Other:
Only for Exchange Students (Erasmus)
Entry Qualifications :
General entry requirements and English 6, Social Sciences 1b or 1a1+1a2. No knowledge of Swedish is required.
Application Code:
HDA-H3J2B
Main field of study:
Tourism Studies