Course Description
This course provides a broad introduction to essential business principles, giving students a foundational understanding of core business functions, contemporary theories, and corporate responsibilities within a globalized economy. Students will explore how various areas of business, including management,leadership, ethics, human resources, operations, marketing, sales, accounting, and finance, are connected and respond to changes in technology, economic conditions, international competition, and consumer behavior.
Through practical activities, students will develop an entrepreneurial mindset by creating a new business concept, conducting market research, and analyzing the business environment to guide decisions related
to target markets, product or service design, human resources, operations, financial planning, and social responsibility.
In addition to building business knowledge, students will strengthen essential professional skills such as communication, collaboration, research, time management, and critical thinking.
By the end of the course, students will have established a strong foundation for continued academic progress and future success in
the dynamic and interconnected world of business.
Course Outline_BUSN_119.pdf