The course is designed to achieve the following learning outcomes: acquire an understanding of advertising theories and principles, how advertising is used, why it is used and how it impacts the American society and economy; acquire an understanding of the advertising industry that includes the function and operation of an advertising agency and the components of an integrated advertising campaign. Dates 1/11/2016 - 5/11/2016 Days T Th Time 9:00am - 10:15am Building/RoomFlora Frick Hall 0254 Instructor Pokhrel, Lok