MW 1:30-3:50 -Define basic terms and concepts used in the design and graphic arts industry. -Practice the design process from concept through preparation of artwork for reproduction or publication. -Formulate an effective solution to a given visual communications problem by considering the target audience, project objectives, and client's needs. -Apply design and typographic principles to create solutions to graphic design problems which communicate the message to the viewer. -Demonstrate basic proficiency in using the three major types of graphics software for their intended purpose. -Prepare digital artwork in proper color model for print and web publication. -Critique one's own work and the work of others using the project objectives and applications of design concepts as a basis for evaluation. 75% Projects 5% Quizzes 10% Final Written/Skill exam 10% Attendance/Participation/Effort