1 - Understand hotel and tourism key issues; case applications of basic principles in the industry. 2 - Components and trends of the businesses of tourism: transportation, accommodations, restaurants, attractions and the sellers of travel. 3 - Variety of types and functions of tourism organizations including convention and visitor's bureaus, tourism promotion offices, government organizations. 4 - Common components within tourism: theories of travel, host and guests, economics, environmental and eco-tourism concerns, planning and tourism development. 5 - International aspect of the hospitality & tourism industry including differences in travel, business organization, geography, environment, political and economic systems, marketing and market entry strategies.