国際ビジネスでのマーケティングの役割や重要性について学ぶ。 Principles of Marketing MTWTh 11:00 am-12:05 pm Instructor: Shawna Freeman-Baesler Email: sfreemanbaesler@highline.edu Office: Building 29, room 234 Office Phone: (206) 592-3639 Office Hours: By appointment through https://sfreeman.youcanbook.me Course Description: Marketing involves two basic sets of activities. The first set starts with identifying consumer needs and ends with positioning the product to satisfy those needs. In between, rigorous analysis of the competition, the customer, the environment and the company's own capabilities are required. The second set of activities revolves around the “marketing mix" – letting the consumer know about the product through persuasive promotion, the best distribution channels and at effective prices. Student Learning Objectives: Articulate the essential role of marketing activities for a firm. Identify and apply the concept of the marketing mix: Product, pricing, promotions, and distribution tactics of the firm. Research and analyze consumer behavior. Construct a situational analysis (SWOT analysis) for the firm. Develop a basic marketing plan. Text and materials needed: Grewal's M: MARKETING, 4th edition (2014). ISBN-13:9780077861025. For the Highline College online bookstore, go to bookstore.highline.edu. Class hours: (65 min) x (4 times a week) x (12 weeks) = 3120 min