Course Description: This course will provide an overview of the major components of the travel and tourism industry. Students will learn about top travel destinations, reservation and ticketing systems, tour planning and operators, sales and marketing, trends, economic impact, the cruise market, and transportation modes. Course Objectives: Upon successful completion of this course, students will be able to… • Summarize the economic impact of travel and tourism on local and national economies • Explain the role of local, state, and national tourism organizations play in the promotion and development of tourism. • Describe the roles played by different modes of transportation in the tourism industry • Summarize the common attractions and attributes that make a desirable tourist destination • Analyze the environmental and social impacts of tourism • Describe the characteristics of the cruise industry • Create a sample tour