In this course, students will be introduced to the fundamentals of business principles and concepts with reference to the global environment as well as the Asian context. Students will learn the basics of what a business is, how it operates and how it is managed.The course will clarify the various forms of business and business ownership, the role of various functions such as marketing, management,leadershipand production in business operations, and how the external environment impacts the conduct of business. Students will also be exposed to practical elements of some business functions, including brandingand marketing as well asentrepreneurship. This course is intended to provide the basic preparation for higher level functional courses.