Course Descriptions
Crisis Communications is a course designed to develop an awareness and understanding of the principles and communication processes used to resin to a crisis that threatens the image, credibility and/or viability of an organization. Topics include the typologies of a crisis, the stages of a crisis, and tactics of messaging and interacting with media and other key publics in a crisis setting, and an examination and critique of case histories of and organization's response to and actual crisis.
Textbook and Materials
Ulmar, R. R., Sellnow, T. L., & Seeger, M. W. (2015). Effective crisis communication: Moving crisis to opportunity (3rd ed.). Thousand Oaks, CA: Sage.
Additional readings will be provided via D2L or out on reserve in library.