The Course will be taught as a design seminar, where students will be expected to form small groups and work together to build digital prototypes of a franchising system and to layout a corresponding franchising strategy (a pitch). A significant share of course time will be devoted to doing group work, and then presenting the group work to the class. In addition, the course will feature a lecture on core aspects of franchising, mixing both concepts and case examples. The emphasis is on acquiring practical know-how as well as conceptual understanding. A high level of student involvement and creativity is expected.