科目情報
E-Business management
E-Business management
E-Business management
イービジネス マネジメント
講義(英語)
The course will explore managerial principles applied to organizations that conduct businesses via the internet. In particular, the course will touch on general economic and strategic implications of E-Business technologies. It will also explore in more detail the basic managerial functions (i.e., strategy, marketing, accounting, logistics, finance, and ethics) when doing E-Businesses. The specific objectives are: 1. To understand key principles such as network effects, compatibility, complementarity, and standardization, behind the functioning of E-Businesses. 2. To recognize and apply different business models and strategies, across different markets and organizational functions. 3. To develop technical competences to collect and analyze information used in the strategic decisions of managers of E-Businesses.